Since 2021, Audace quickly emerged as a key player in promoting sustainable Moroccan creations. The second edition in Rabat kicked off with Audace’s first fashion show at the Fairmont Rabat. Belle & Bowie, Cousu cuir, Cup of sea, Hanout, Lune de jour, Maison les Énervés Mashrika, Mina Binebine, Rue des Tilleuls, Summer Forever Sm made up the accelerator’s debut.

“After the resounding success of the first edition, acclaimed by the press, fashion and creative professionals, both domestic and international, as well as our valued sponsors, we are thrilled to once again bring together the key players in this industry for this exceptional event.” Stated founder Youness Bouchida.

Founded in 2021 with passion by Moroccan entrepreneur Youness Bouchida, AUDACE Initiative has rapidly emerged as a pivotal player in promoting sustainable Moroccan creativity. The incubator’s mission is to guide and propel talented creators, to open doors to cultural and creative industries, and to showcase Morocco and its craftsmanship beyond its borders by connecting creators with industry stakeholders, both locally and abroad.



Audace Fashion Show at Fairmont Hotel Rabat; Photography ©SAID MRIGUA