ПОЕХАЛИ (POEXALI), or as we would say in English “Let’s Go” as in “Drive On” is a new Moscow band made up of musician Poko Cox and Valdis Bielykh of graphic and video collective The Great Fruit who are behind this clip. While Poko is legendary among friends and fans to get people dancing, Valdis is known to cruise around in his car and check out other cars (check out his Instagram). Payday sees these two talents merge their interest and take us on a musical ride. If anything, the band is based around their love of cars and in the new clip part of the artwork derives from Moscow photographer Leonid Sorokin, main guy behind the #breechkamag.
Shot on Sony VX2100, on miniDV film cassettes, The Great Fruit are not focused on accessibility or being formatted for a wider audience, rather they draw you into their world that borders upon the surreal or absurd while injecting a reinvention of post-Soviet aesthetics while never losing their modern charm creating a signature dirty sound, disembodied fragments, and imperfect vocals while conjuring up bootleg imagery that makes you wonder if your dreamt the whole thing or if it was distorted childhood memory from the early days of MTV.
Liana Statenstein of Vogue described it to us “a low-fi early ’90s Moscow wet dream with those delicious grainy modern talking type visuals.”
Payday sees the aesthetic reinvented and repurposed to create a vision that reflects the world we live in today. Let’s cruise guys!
Director: Valdis Bielykh
DOP: Nikita Green
The production team: Sasha Favorov, Svetlana Mart, Nikita Green, Poko Cox, Valdis Bielykh
Gaffers: Oleg Khoroshavin, Dmitry Novikov
Technical support: Kostya Duffus, Oleg Horoshavin, Dmitry Novikov
Dancer: Leila Bielykh
Makeup: Svetlana Mart
Thanx to Artem Letunov, Lesha Semenov, Ilya Dmitriev, Polina Sitkovskaya
Video edited by Valdis Bielykh
