Set in the framework of a “club within a club,” with a set designed by Tom Schneider, LUEDER recreates the sensory experience of the rave in partnership with the mysterious DJ duo Two Shell during London Fashion Week.
In a throbbing hub of sound, light, and energy, Two Shell takes center stage, transporting spectators to a captivating realm where fashion, movement, and music all come together. As rotating soundscapes and strobe lights create an immersive, constantly moving ambiance, LUEDER blurs the traditional lines between audience and performer, enticing guests into the club’s intensity. As a result, time seems to flow through a dreamy haze, and individuality loses way to group expression. “The Shell” represents the liberation of removing outer layers, both literally and figuratively, to expose an unrestrained, expressive self.
With this season’s introduction of leather styles made from meat industry by-products and sustainable faux fur made from wood pulp, LUEDER continues to put sustainability and innovation at the forefront of its design philosophy. This bold, self-assured reimagining of metrosexuality embraces self-expression, indulgence, and fluidity.
This collection celebrates sophistication, sensuality, and the art of personal style with unabashed elegance, blurring the boundaries between masculinity and femininity. With a detachable overlay that effortlessly switches between narrow and straight-leg fits, a revolutionary new trouser style subverts the rules of thin jeans and offers versatility. As the company continues to push the boundaries of fashion with daring innovations and sustainable methods, LUEDER’s dedication to dynamic and versatile fashion is reflected in this varied utility.
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LUEDER AW25 shot by Olu Ogunshakin at London Fashion Week
