After a week of watching the mostly digital Paris Fashion Week, runway shows now look so 2019 and outdated. Fashion film gets rid of the front row, street style, influencers, and hierarchy and allows us to really experience the collection and get to know the vision of the brand. It’s still just a brand, we aren’t necessarily helping people or learning about ourselves, but the escapism and reality are different, and I just might miss the digital presentations in the future. Here are five films that show different ways to communicate on film.

Balenciaga Summer 21 Pre-collection “Sunglasses at Night” shot by Walter Stern with an original song by Corey Hart covered by BFRND

Thebe Magugu SS21 directed by Kristen-Lee Moolman and styled by Ibrahim Kamara

Wales Bonner SS21 Thinkin Home directed by Jeano Edwards

Y/Project SS21 “How to Wear” directed by Vadim Kovriga and styled by Glenn Martens

Marine Serre SS21 Amor Fati Directed by Sacha Barbin and Ryan Doubiago

Ottolinger SS21 with Video/Creative by Reto Schmid / Actualobjects Claire Cochran, Rick Farin

Bianca Saunders “The Ideal Man” Spring Summer 2021 Collection directed by Daniel Sannwald, this short actually launched with London Fashion Week.

Georgian designer and regular at Mercedes-Benz Fashion Week Tbilisi made a digital debut on the official PFW schedule.

Dries Van Noten SS21

KOCHÉ SS21 shows us what a physical show outside show can be during the times of social distancing by VLAM PRODUCTIONS