Following their debut music video ‘RAGS‘ directed by GORSAD who recently signed Ariel Pink’s ‘Time to Live’ video, GOTHKING are back with a brand new video for their single ‘JAMES FRANCO’ directed by Brice Krummenacker and Fanny Schlichter showing the beauty in demented life.

This is one of the most downright-sadistic and warped fashion filled music videos ever created full of stylised visuals full of shishas, underground parking, and sneakers features not only several up and coming brands such as Neith Nyer, Token, OBERKAMPF, Vinti Andrews, Pawaka, Diana Law but also more established VANS, ALYX Studio, Lacoste, Adidas, and Nike. With their self-released debut EP ‘IN GOTH WE TRUST’ just released on i-Tunes, the Paris/London based trio establishes their very indiscriminate approach to music by exploring the boundaries of the genre both sonically and visually.

People want to judge based on superficial elements but life is about connecting with people and having a good time. We can’t say why we love this video so much, except that it interests us.

DIRECTED & DOP BY Brice Krummenacker & Fanny Schlichter
PRODUCED BY Andriy Zozulya-Davidov
ART DIRECTION: Brice Krummenacker, Fanny Schlichter & Andriy Zozulya-Davidov
STYLING: Anna Barr
CLOTHES: Neith Nyer, TOKEN, Gola, Vans, ALYX Studio, BOYHOOD, Vinti Andrews, OBERKAMPF, Nike, Lacoste, Adidas, PAWAKA, Diana Law
CAST: Andriy Zozulya-Davidov, Nicolas Demay, Alex Molinier, Luc Bruyere, Liza Ostanina, Jon K.Harker, Camille Naomi Delfs, Masha Zolina, Romain Lebeau, Clara Francese, Sema-Tawi Smart, Cypriano Masolini.

SPECIAL THANKS: GOTHFAM, Adrien Wend, Jon K. Harker, Le Carmen, La CLEF, Gisèle Lescuyer, Nadège Nez, La Fonderie, BERG France, Tine Kozjak, Stéphanie Veuriot, Autrement PR, Jin Joo Lee, Jesus and James Franco.