For Fall, Givenchy introduces new additions to its iconic Voyou line of striking handbags. The new styles are backed by a campaign featuring Dutch model Julie Hoomans, shot by Paris-based photographer Tess Petronio. The epitome of chic Parisian nonchalance, the Voyou takes its name from the French slang for “bad boy.”
“Set against the backdrop of Paris, this series embodies a symbol of both fashion and creative expression,” said Tess Petronio. “I believe it is important to highlight the strength of women’s personalities and to explore themes of identity. That’s why Julie’s unique persona adds depth to the imagery, showcasing how the bag complements not just an outfit but an attitude of a modern woman. This combination emphasizes how Givenchy’s bag is not only a symbol of luxury, but also a statement piece that resonates personal expression.”
The P’tit Voyou, Nano Voyou and medium Voyou are available in Givenchy boutiques and online.
Credits:
Photographer / Tess Petronio
Stylist / Suzanne Koller
Model / Julie Hoomans
