We just came back from Mercedes-Benz Fashion Week México defining new cowboy aesthetics, leather craftsmanship, and authentic effortless cool. We rounded up three of our favorite new designers who have already made a name for themselves back at home but are starting to make headlines abroad. These are the ones to know:


Lorena Saravia is considered one of the best Mexican designers internationally with big names like Dua Lipa as fans. Her iconic cowboy boots were spotted on all the it-girls during Fashion Week. Before finding her brand, she worked with Bread and Butter Barcelona, ​​GSTAR-RAW, and the famous Mexican designer Macario Jiménez. Always in search of materials of the highest quality and the development of strategies sustainable, Lorena Saravia also stands out for her collaboration with Mexican artisans such as a recognition of their heritage and support of local communities.


Lorena Saravia SS24


Prima Volta is 100% made in Mexico with national hands and materials. It is a tribute to the rich history and cultural heritage of Mexico. Creative Director Anuar Layon is behind the streetwear brand and has had the privilege of collaborating with music icons such as Daft Punk, Wu-Tang Clan, Iggy Pop, Molotov, Phoenix, and Queens of the Stone Age, among others. In the field of collaborations, he has worked with internationally renowned and transnational brands such as Huawei, Bomberg, Kiehl’s, Jeep, and Nike, being the first Mexican to design an item for the latter.

Prima Volta SS224 


Toronero was presented by Berlin-based sunglass brand Mykita. Toronero emerged as a leather goods project where the concept of Neo charro craftsmanship was proposed, how to bring to the contemporary concepts and aesthetics deeply rooted in our Mexican culture. This continues to be the guiding axis of the brand, to which it has dedicated six years as the link between artisans, saddlers, and sourcing and experimentation with new materials. Emilio de Anda is the Mexican Designer behind the brand, originally from Lagos de Moreno, a town in the Altos de Jalisco region where the country lifestyle predominates to date. It was there where, from a very young age, a fascination with charro and cowboy aesthetics.

Toronero SS24 presented with Mykita

Images courtesy of Mercedes-Benz Fashion Week Mexico with grooming by TREsemmé

Many thanks to Marriott Bonvoy for their support of emerging designers and young talents through their partnership with Mercedes-Benz Fashion Week. Additionally, Marriott Bonvoy Banorte cardholders can experience emerging and established designers presenting, and attending events such as the opening gala, conferences, and exhibitions with their exclusive access.