Kenzo by Nigo’s Fall Winter 2025 campaign, shot by renowned street photographer Bruce Gilden conveys a conversation between contrast and connection—a study in duality communicated via character and tailoring. Collectively, their tale captures the essence of the anthology.
Through a common story set in New York City, the series traverses the city from uptown to downtown, centers on two opposing archetypes: a free-spirited Lower East Side girl and a preppy uptown man. With each individual represented by a unique silhouette, the ad depicts a crosstown rhythm defined by contrast and motion, shot by renowned street photographer Bruce Gilden, whose flash-lit pictures reflect raw urban vitality. This enthusiasm is reflected in the accompanying video, which was made by Little Legs, a Los Angeles collective, and features fast-paced scenes that follow the protagonists as they move across the city.
The Bunnies graphics, Lucky Me?, are the centerpiece of the campaign. The Maison’s creative legacy is embodied in the strong rabbit illustrations that are embroidered, screen-printed, and animated on both men’s and women’s silhouettes, and were inspired by a 1979 sketch by Kenzo Takada himself. The image, which can be seen on t-shirts and sweatshirts, introduces Luke and K@li, the humorous mascot-like heroes.
Kenzo Fall Winter 2025 photography by Bruce Gilden
