JennyFax Spring Summer 2025 collection “come together” marks the brand’s Paris Fashion Week debut.

The brand’s debut presentation in Paris took place at a café in the city. Drawing influence from a circle of community, with seven models depicting characters with distinct backgrounds rather than uniform-like styles. The different personalities included a boyish bar manager, a mother on a family vacation, a secretary on her way home from work, a teenager returning from school, and a girl who enjoys Lolita fashion, a Japanese subculture style. Behind this collection is a recurring concept of uplifting ladies who may lack confidence in themselves.

JennyFax has previously shown at Tokyo Fashion Week and collaborated with stylist Lotta Volkova over multiple seasons, but for Spring Summer 2025, she presented her brand for the first time in Paris. Founded by designer Shueh Jen-Fang, her mission is to empower ordinary girls who find it difficult to break out of their shells.

In recent years, the brand has emphasized body positivity while and defying the conventional beauty standards. Another defining piece in the collection is the lingerie-docking dress, a bold and hilarious invention that looks to have been laid over the dress by accident, encouraging wearers to wear their favorite lingerie as outerwear. JennyFax’s distinctive style also features nostalgic, big shoulders. JennyFax cooperated with the internationally known Lolita fashion designer “Angelic Pretty” on apparel, shoes, and bags. Angelic Pretty, which started as a select shop in 1979 and launched as a brand in 2001, has become one of the world’s leading Lolita fashion brands.