LVMH Prize 2025 Semi-Finalist ALL–IN presents their first Fall/Winter Collection “Downtown Girl” for Paris Fashion Week. The brand founded by Benjamin Barron and Bror August Vestbø, has recently been seen on all your fave pop stars including Charli XCX, Addison Rae, Rihanna and Arca.
“Downtown Girl,” follows the popularity of the last capsule “Uptown Girl” building on the idea of transitioning from glossy elegance to a more worn-out, where the party is over and the character’s journey mirrors the beauty of imperfection. She has made it through the highs and is now negotiating the fallout—the emptiness of glitter and deflated balloons strewn across the floor in a dilapidated office building.
Meanwhile, muted hues, faded pastels, and grays predominate, evoking a sense of understated elegance that reflects the “downtown” experience.
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Photography: Sharna Osborne, courtesy ALL-IN
