Situationist presented their digital short for Fall Winter 2021/22 collection on the official Paris Fashion Week schedule with photography shot in Bakhmaro by Davit Giorgadze.

On location in the Georgian mountain regions, the most beloved and where old traditions are still very important and protected.
“We tried to represent the variety of different styles and characters. the way of dressing and all the important details that make our traditions so important. from the black sea coast to the high mountains of Svaneti observing and defining every important detail that shape our brand.”

The current world situation is showing us the importance of togetherness and taking care of wildlife and nature around us. we’re hoping to show you the raw beauty and wild beauty of our country.The  most important things in life are always around us.