We first saw Shura Gang at the One Day Project during Paris Fashion Week that saw a new wave of young creative Ukrainian talent all of which are Anton Belinskiy friendly brands and projects. Shura Gang was the exception, having young Paris based Russian designer Shura Filippova (23) hailing from Moscow.
Created after graduating from a Parisian fashion school, her menswear brand SHURA GANG draws upon her background have been brought up in the artistic family of Bolshoi Ballet dancers that sees her taking references from the performance scene alongside history of costume.
“Crown Prince is running away from the Chateau in the pyjama and going to war on the dancefloor dancing Vogue” that’s the short story following the Paris debut of menswear label SHURA GANG.
Studying History of Art in Moscow before Inspired the first collection is the mix of Vogue (Voguing Dancing) ballroom, French costume and military pilot wear. Playing on the contrast of Voguing ans military wear a black coat stamped with red stars with a blue fur collar and a lavender silk bomber jacket make a strong impression.
