How do you capture a scent on film?
Olfactory conjures up imagery and memories, we get lost in certain scents as we get lost in thoughts and fantasies. Daniela Pilná captures the sexiness and seduction behind the Czech Perfume House Pigmentarium on Polaroids.
It starts with a narrative, Pigmentarium’s main inspiration comes from Czech history and culture, which is full of unexplored treasures, world-renowned names, and avant-garde movements. Their mission is to transform this very culture and its elusive je ne sais quoi into each of their creations. As if painting a picture with motes, Ad Libitum was inspired by the lingering sun setting
over the lofty rooftops of Prague while we see Murmur born from the desire to recreate an instant, in which intimacy is tenderly stripped away of any barriers.