FRAME unveils the fifth chapter of its long-running collaboration with Ritz Paris, once again celebrating the meeting point between Californian ease and Parisian refinement.
Shot on location at the iconic Ritz Paris, the new campaign places Lou Doillon in residence, capturing her as the embodiment of modern Parisian nonchalance. Barefoot in opaque tights, wrapped in a cashmere Breton sweater, or reclining in a black velvet pantsuit on a green velvet couch, Doillon channels the quiet glamour of Place Vendôme with an effortless, lived-in intimacy. An artist across cinema, music, and visual art, she brings an instinctive cultural depth to this fifth drop, perfectly mirroring the spirit of the collaboration.
The 30-piece collection pays homage to the golden age of Parisian travel and leisure, filtered through FRAME’s contemporary lens. Signature elements of the Ritz Paris identity run throughout the wardrobe staples, elevated for the holiday season with tailoring, refined knitwear, and statement accessories. Highlights include the perennial favourite Ritz Paris baseball cap reimagined in a rich chocolate brown, a preppy half-zip polo that nods to ’80s off-duty style, and silk striped pyjamas designed to move seamlessly from suite to street when paired with suede mules.
FRAME x Ritz Paris Collection available HERE
