Lets get the first question out of the way, why look at the Balkans for fashion? Sofia is turning into a little “Hollywood of the East” thanks to Nu Boyana Film Studios where the Balkan Fashion Week took place.
Nu Boyana Film Studios are owned by one of the longest-running independent film companies in Hollywood, Nu Image and Millennium Films, and over the years they’ve serviced hundreds of feature films, including big-budget movies like Criminal, The Expendables 1, 2 and 3, London Has Fallen, 300: The The Rise Of An Empire, The Black Dahlia, Killing Season, Conan, The Way Back and Kon-Tiki.
The goal of the organizers was to gather artists from around the world in Bulgaria, a country not yet known as a fashion destination. The theme is “Fashion meets cinema”. This is the reason why fashion icon Diane Pernet chose Balkan Fashion Week for the International Launch of A Shaded View On Fashion Film Festival 9th Edition.
Over six-days, more than 100 films were screened at ASVOFF, the world’s first film festival dedicated to fashion, style and beauty. At the same time, more than 25 fashion shows and fashion installations will be showcased in the sound stages replicas like New York Streets, London Streets, Cuba, Arabian Streets of Nu Boyana Film Studios.
35mm backstage photography by Federica Sasso at Balkan Fashion Week
