“I don’t like the word ‘inspiration’, I think in today’s cultural context it’s reached its limit. When I work on the collection with my team, we never look for inspiration, we just want to reflect and record what surrounds us in the day-to-day life. The main idea of this collection is the life cycle of garments, regular clothes and the elements of Ukrainian national costume which could be seen on the streets, in shops and in the different museums of Kyiv”, explains Anton Belinskiy.

Anton engaged free-spirited talents as models, who acted in a loosely staged performance and interacted with the audience, each other and even the queue outside, walking out for an impromptu guerilla catwalk.

Anton Belinskiy FW17 shot on 35mm by Daria Derunova and Anna Barr