Backstage at Aznauri SS18 during Mercedes-Benz Fashion Week Tbilisi shot on 35mm by Irakli Danelia
Aznauri was a class of Georgian nobility whose privileges were granted by the monarch. The Georgian label strongly criticizes social trajectories of the feudalist system and its aftermath. However, in existing social structure, being Aznauri could also be associated with freedom. Freedom from the severe conditions of oppression… freedom of the forced choices…The group was more or less capable of self-shaping their own future. Ironically, we can still see Aznauris in our day-to-day reality.
The 90’s has dramatically influenced the vision of the designer Irakli Rusadze (who is also behind hype label Situationist). The collection is dedicated to the phenomenal constructivist designer Varvara Stepanova. “Varvara was one of the pioneers in USSR who attempted to free human bodies from unnecessary, uncomfortable, oppressive elements of fashion that were dominant throughout the history. Inspired by Varvara and other revolutionaries Aznauri rejects to be a decorative fashion.” said Irakli.
