Established in 2008 by the Elicha brothers, since its beginnings, the brand has mixed subversion, rock and elegance into its collections.

Emma Jones takes us backstage at Adam Jones in London

We rounded up three of our favorite new designers who have already made a name for themselves back at home but are starting to make headlines abroad.

Victoria Tomas SS24 at Paris Fashion Week

Backstage at Didu Spring Summer 2024 Paris Fashion Week

Founded by best friends Danial Aitouganov and stylist Imruh Asha, zomer is Dutch for "summer"

YALU has become a symbol of cultural exchange, bridging Eastern and Western aesthetics

Prototypes is a Swiss-based upcycling brand dedicated to repurposing deadstock garments

Ylang Messenguiral, u.r.trax, and Nina Zem front the Coperni Pre Fall 2023 collection

PUMA ambassador Dua Lipa showcases four timeless and classic looks

KSENIASCHNAIDER brought in brand silhouettes to a new implementation in this exciting adidas collab

Victoria/Tomas have opened the doors of their creative studio to present their SS24 pre_collection.

Isabel Marant Pre-Collection Spring 2024 shot by Pierre-Ange Carlotti and Jonathan Llense

Goddess Awakened directed, choreographed, and led by Parris Goebel, brought to life by a collective of more than 30 Nike athletes and partners.

Riz Poli SS24 captured by Valerio Mezzanotti at Paris Fashion Week

Photographer Renuad Labelle takes us backstage at Li-Ning during Paris Fashion Week