Backstage at VETEMENTS

Photographer Louise Reinke takes us backstage at VETEMENTS Spring Summer 2025 to capture the moment before the collection was unveiled on the runway.

Creative Director, Guram Gvaslia did the styling and casting as well with make-up by the iconic Pat McGrath, Pablo Kuemin and Jody Taylor on hair. This collection calls for a shift from the consumption-driven luxury model and invites us as consumers to reflect on the value of what we already own.

Gigi Hadid and Travis Scott opened the show, but the big it was supermodel Heidi Klum who made her Paris Fashion Week runway debut an unforgettable one. as it also marked the brand’s tenth anniversary. Actress Marcia Cross returned after appearing at the brand’s unveiling in March. They were joined by an eclectic, beautiful group from Maye Musk to a quite pregnant Carmen Kass.

VETEMENTS Spring Summer 2025 at Paris Fashion Week by Louise Reinke